<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/schema/zthes-1.0.dtd">  <Zthes><term><termId>3889</termId><termName>Werbung</termName><termType>PT</termType><termLanguage>de</termLanguage><termVocabulary>TWSE - Thesaurus für wirtschaftliche und soziale Entwicklung</termVocabulary>	<termStatus>active</termStatus>	<termApproval>approved</termApproval>	<termSortkey>Werbung</termSortkey><termNote label="History"><![CDATA[ 1966 ]]></termNote><termCreatedDate>1966-01-01 00:00:00</termCreatedDate><relation><relationType>BT</relationType><termId>50</termId><termName>Hb Binnenhandel</termName><termType>PT</termType></relation><relation><relationType>BT</relationType><termId>63</termId><termName>Kb Medien, Medienpolitik</termName><termType>PT</termType></relation><relation><relationType>BT</relationType><termId>535</termId><termName>Betriebswirtschaft</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>426</termId><termName>Ausstellung</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>12698</termId><termName>Greenwashing</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>1285</termId><termName>Fundraising</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2024</termId><termName>Konsum</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2276</termId><termName>Marketing</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2877</termId><termName>Propaganda</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>2895</termId><termName>Public Relations</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>3704</termId><termName>Verbraucherschutz</termName><termType>PT</termType></relation></term>  </Zthes>